King & Bay Custom Clothing X UFC — 

Bruce Buffer's 25th Anniversary Custom Lining

Creative Concept, Co-Illustration and Graphic Design by Mrinal Dhase | Co-Illustration & Graphic Design by  Jason Zante  

Smoking Jacket Designed by King & Bay Custom Clothing Inc.  (official tailors of Bruce Buffer, UFC)

To commemorate Bruce Buffer’s 25th Anniversary as the Voice of the Octagon, our design team curated a custom lining & matching pocket round collection showcasing Bruce in his signature smoking jackets at different UFC events throughout his career. To properly capture Bruce’s larger than life personality and his charisma, I channeled his inner superhero by creating a concept of a graphic comic-style story of his adventures. The result is Bruce in his true element thrilling fans in the octagon all over the world. Jason Zante illustrated the beautiful cities & belt, while I drew Bruce in his various custom jackets along with foreground details & typography.

The matching pocket rounds are limited to 250 pieces each and come with a certificate of authenticity. For every pocket round purchased, 25% of the proceeds will be donated to the Cancer Research Institute as selected by Bruce. 

1/4 designs of the 25th Anniversary pocket rounds.

Process: After measuring Bruce, we recreated the dimensions of the jacket's interior lining and began to place the artwork within the panels. Here, you can see some of the beautiful smoking jackets he wore in each iconic city, from Toronto to Abu Dhabi.

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